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Noticias Marbella Options

Niche Operator Luxury Options Presents "Far East Options" as Part of Its New Global Expansion Strategy "Luxury - My Way"

Niche Operator Luxury Options Presents "Far East Options" as Part of Its New Global Expansion Strategy "Luxury - My Way"

MARBELLA, Spain--(BUSINESS WIRE)--Marbella based niche luxury travel operator Luxury Options (http://www.luxuryoptions.com) today announces that its new website "Far East Options" ( http://www.fareastoptions.com ) has gone live.

"Far East" is a high end product based around luxury resorts and destinations in Thailand, Indonesia, Singapore, Malaysia, Maldives, Seychelles and Vietnam. The very graphical and descriptive site lets the prospective traveler build their own dream holiday, hand in hand with one of Luxury Options' highly knowledgeable travel specialists. Rather than self-booking their own holiday, the traveler works with the specialists to build their perfect trip.

Far East Options is the first of Luxury Options' websites to feature the new slogan "Luxury - My Way" which refers to Nicholas Rhodes, the President of the company, who states "My belief is that the term luxury has always been understood to mean expensive. I feel that this is wrong - luxury is a comparative state and everyone has their own vision of luxury which varies to their own individual budgets and needs. What I mean is that everyone should have access to their own levels of luxury. Moreover, they should be able to build their own luxury experiences 'My Way' "

Nicholas Rhodes continues "When we started our flagship Marbella Options ( http://www.marbellaoptions.com ) 3 years ago we saw that the public was very excited about booking online. They still do but we have now send the trend back to speaking to someone knowledgeable. The web is very important but for long haul, it is merely an excellent communication tool - potential travelers need to talk ! This was further confirmed when we launched our South American operation (http://www.latinoptions.com).

In related news, Luxury Options also announces that it has signed agreements with several Spanish financial institutions to offer 100% consumer financing on all its holidays. Within the next few weeks, they will announce the same but with UK institutions.

At the end of the month, at the international travel fair FITUR in Madrid, Luxury Options will officially launch Far East Options as well as its other new destination Gulf Options (http://www.gulfoptions.com). Luxury Options will be on stand 8D410A.

MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5313398

For more information<
Nicholas Rhodes
nick@marbellaoptions.com
+34 95 2859910